7/28/2011

Business Planning

Definition: A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. When the existing business is to assume a major change or when planning a new venture - a 3 to 5 year business plan is essential.

The structure of business plan is significant, which usually gives a general view of project.
There are five main content regions:
1.Background information
2.A marketing plan
3.An operational plan
4.A financial plan
5.A discussion of the decision making criteria that should be used to approve the plan
(Obtain from wikipedia)

The process of creating a marketing plan, executing the activities it specifies, and measuring the results is key to success in small business.
Make your goals S.M.A.R.T.
Stay away from obscure goals. SMART goals are:
a) Specific – Avoid generalizing in your goals. Make them as specific as possible by incorporating as many of the following as you can into each goal.
Who is involved in the goal?
What are you trying to accomplish?
When will the goal be completed by?
Where will this goal take place?
How will this goal be reached?
b) Measurable – Ask yourself, “How will I know I achieved my goal?” You will need to include measurement in your goal so you know you have succeeded in reaching them. (e.g. Increase of 2 employees, overall business growth of 6%, etc).
c) Agreed Upon – Goals should be agreed upon by all those that will be involved in making them happen. Even if you are solopreneur, if you delegate to others, ensure that they understand the importance of the goal. You also must agree to yourself that this goal is important. It is a good idea when making goals that you set priorities for each goal and that you put some serious thought into whether or not they are TRULY important to you. Because when the going gets rough, its easy to abandon your goals.
d) Realistic – One of the biggest mistakes you can make is to set yourself up to fail. The goals you set should be achievable within the time period you specified. It is an art to determine goals that stretch you just enough without becoming unrealistic. The more facts you are basing your goals on the better you can predict real results.
e) Have a Target Date – Always, always include a target date to achieve your goals. Then note those dates in your calendar. Important to note here is HOW much time you allocate to each goal. Too much time affects your overall performance and not enough time sets you up for failure or poor quality.
Work Backwards
Once you have set your long term goals, you will need to break those goals down into monthly, then weekly then daily mini-goals. I’m a big fan of Excel sheets and calendars to show you what you need to do at specified intervals to achieve the end result. This is time management at its best and will help you to be as productive as you possibly can.
You should identify others that you need to delegate to in order to achieve your goals and when they need to complete their tasks by. Working backwards helps you avoid being at the same place a year from now, wondering why you didn’t succeed.
Review, Revise, Re implement
Schedule regular intervals throughout the year to review your goals and whether or not you are on track to achieving them. If you are ahead or behind schedule, determine what has caused the change, revise your plans accordingly and reimplement for the remainder of the year.
This is a vital step to staying on track. Just like a captain steering his ship, a business owner needs to check direction and adjust for unforeseen circumstances to get to their final destination.

Reference:
http://articles.mplans.com/plan-for-success/
http://articles.mplans.com/plan-for-success/#ixzz1UMF09Egq

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