Accessibility is critically important for any tourist destination. Infrastructural accessibility refers to the availability and quality of transportation linkages such as air routes, highways and ferry links within transit regions, and of gateway facilities such as seaports and airports within the destination and origin regions. (Weaver,)
No access,no tourism!
As a destination, if the transport part is difficult, the visitor will not come to see it. I will design some types of transport patterns in order to make it comfortable for travellers to arrive.
1.Shuttle bus
I get this idea from my group mate Mick. He told me that Dunedin used to have shuttle bus so it can be a attraction. A good idea is establish shuttle bus between Octagon and the Gas work Museum. Because Octagon is the central of Dunedin, there will be many visitors come there, once they saw the shuttle buses, they would pay more attention to them and expect to get information about where it could go. The reason why choosing shuttle bus is that shuttle bus and gas work museum are all items that used to exist in Dunedin. So the gas work museum as a heritage destination can draw more travellers' attention.
2.Public bus
Public bus is helpful, there is only one bus can pass nearby the gas work museum, which influences visitors number. Many travellers prefer using public bus as their transport tools because their do not know anything, the public bus can guide them to know this beautiful city. Not only add bus but also add the number of bus stops so that there will have more buses pass by gas work museum.
3.Railway
This is a crazy idea, the first time I invest Gas work museum, I am thinking about making a railway from the railway station to the gas work museum. The reason why I connect these two destinations is that both of them are heritage destination, and the style is quite similar---really old fashion. The railway station as a good sights is well-known all over the world, many people come here to visit it, so maybe it can be used to excite visitors to have a look at another similar fashion heritage sights---gas work museum. The transportation can be the train which Otago University used to take new students to travel around, quite interesting and comfortable.
4.Working tour/ Study tour
Gas work museum manager can communicate with some companies or schools(for example, Language Centre). Gas work museum can introduce to workers and students. It has so much information to tell, and also many stories. Get more domestic visitors to know, and to come there, is easier than attract international travellers.
5.Virtual tour
It is not about real transport, just create some video material on the internet, recently internet is a huge data base, almost everything can be contained in it. Although the gas work museum kept the equipment and tools, but they did not work now. If visitor clicks the website, then they can get a interview on how the equipment used to work, they could find it interesting.
6.Tourism area
DCC can divide gas work museum as a tourism area, recommend and create advertisement about it in order to raise its prestige.
There are six strategies about considering the accessibility to markets to help the gas work museum.
Our group have five scopes, and the others are marketing, management, development and fonding.
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